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COOKIE POLICY

Last updated 8th September 20258th September 2025

This Cookie Policy explains how Ashridge Trees Limited ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://www.ashridgetrees.co.uk ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Ashridge Trees Limited) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Cookies Necessary for the Functioning of the Website:

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

Name Description Duration
_ab Used to control when the admin bar is shown on the storefront. 1y
_abv Persist the collapsed state of the admin bar. 1y
_identity_session Merchant authentication: Main session cookie for Identity authentication. This is the underlying Rails session cookie. It contains the SID. 2y
_master_udr Permanent device identifier. session
_merchant_essential Contains essential information for the correct functionality of merchant surfaces such as the admin area. 1y
_secure_admin_session_id Used to store session id in core for auth Legacy Admin 12w
_secure_admin_session_id_csrf Used to store session id in core for auth Legacy Admin 12w
_shopify_country Used for Plus shops where pricing currency/country is set from GeoIP by helping avoid GeoIP lookups after the first request. 30min
_shopify_essential Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. 1y
_shopify_essential_ Contains an opaque token that is used to identify a device for all essential purposes. 1y
_shopify_test Used to check cookie capabilities on the client. 1min
_tracking_consent Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. 1y
auth_state_<> Stores authentication state before redirecting customers to third party for authentication. 25min
cart Contains information related to the user's cart. 2w
cart_currency Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used. 2w
discount_code Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout. session
identity-state Stores a hash of the oauth flow state between redirects. 1d
keep_alive Used when international domain redirection is enabled to determine if a request is the first one of a session. session
localization Used to localize the cart to the correct country. 2w
login_with_shop_finalize Used to facilitate login with Shop. 5min
master_device_id Merchant authentication: Permanent device identifier, public version. 1y
order Used to allow access to the data of the order details page of the buyer. 3w
shop_pay_accelerated Indicates if a buyer is eligible for Shop Pay accelerated checkout. 1y
shopify_pay Used to log in a buyer into Shop Pay when they come back to checkout on the same store. 1y
shopify_pay_redirect Used to accelerate the checkout process when the buyer has a Shop Pay account. 1y
storefront_digest Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. 1y
user Used in connection with Shop login. 1y
user_cross_site Used in connection with Shop login. 1y


Reporting and Analytics

Name Description Duration
_landing_page Capture the landing page of visitor when they come from other sites. 2w
_merchant_analytics Contains analytics data for the merchant session. 1y
_orig_referrer Allows merchant to identify where people are visiting them from. 2w
_shopify_analytics Contains analytics data for buyer surfaces such as the storefront or checkout. 1y
_shopify_s Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. 30min
_shopify_y Shopify analytics. 1y
shop_analytics Contains the required buyer information for analytics in Shop. 1y
_ga Identifies unique users 2y
_gid Tracks short-term, session-based user activity 24hrs

Marketing

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customise our Website for you.

Name Description Duration
_shopify_marketing Contains marketing data for buyer surfaces such as the storefront or checkout. 1y
__kla_id Tracks and identifies site visitors through an auto-generated ID and can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. Visitors can be identified when they fill out a Klaviyo signup form or click a link from a Klaviyo email or SMS message. Up to 2 years